As reported, the founders of CLEW were guests on yesterday’s episode of DHDL, the German version of Dragon’s Den.
During their pitch, visits to their online shop were not the only thing to skyrocket – so did our heartbeat! Which was not surprising, given that this was the ultimate baptism of fire for the world’s first Shopware 6 online shop. Thanks to the expertise of our hosting partner root360.de, the servers were able to cope with huge loads during the popular TV programme – when up to 12,000 users visited the site simultaneously – and all completely without errors or interruptions. Over the course of the evening, more than 35,000 users visited the site, primarily using mobile devices (86.6%). On average, each visit lasted just over three minutes. The majority of these visits were to the online shop, where users could take a closer look at the patented step-in binding system.
We’d like to say a big thank you to everyone involved, and particularly to the CLEW team for choosing to work with us. We wish every success to the founders and their clever, innovative snowboard binding as they continue to slalom through the international winter sports market.
Naturally, we’re not going to give any spoilers about the reaction of the dragons – particularly snowboard-fan Frank Thelen – to the CLEW binding, or whether CLEW succeeded in securing the investment. If you missed the episode, you can watch it on catch-up in the VOX Mediathek library.