dasistweb^® journal

Following the launch of the French shop in February and the EU-wide shop in August, the US version of ESCADA.com has now also moved to the new shop system based on Shopware 5.5. This means that different mail order service providers, separate warehousing and interfaces to Tradebyte for connecting marketplaces such as Amazon and About You can now be implemented via two instances, 16 subshops and 32 language shops in three languages.
 

The background of the relaunch was to provide the shop with a higher performance, to make it more updateable, to create a more cost-effective maintainability, to enable simpler further developments and also to deliver some revenue-increasing features. The connection to a merchandise management system with automated returns management makes the ESCADA.com project an additional future-proof "state of the art" e-commerce project. Not least thanks to Amazon Cloud Hosting with Redis, S3 Aurora database, Elasticsearch in cluster setup.
 
Have fun shopping at www.escada.com

During their pitch, visits to their online shop were not the only thing to skyrocket – so did our heartbeat! Which was not surprising, given that this was the ultimate baptism of fire for the world’s first Shopware 6 online shop. Thanks to the expertise of our hosting partner root360.de, the servers were able to cope with huge loads during the popular TV programme – when up to 12,000 users visited the site simultaneously – and all completely without errors or interruptions. Over the course of the evening, more than 35,000 users visited the site, primarily using mobile devices (86.6%). On average, each visit lasted just over three minutes. The majority of these visits were to the online shop, where users could take a closer look at the patented step-in binding system.

We’d like to say a big thank you to everyone involved, and particularly to the CLEW team for choosing to work with us. We wish every success to the founders and their clever, innovative snowboard binding as they continue to slalom through the international winter sports market.

Naturally, we’re not going to give any spoilers about the reaction of the dragons – particularly snowboard-fan Frank Thelen – to the CLEW binding, or whether CLEW succeeded in securing the investment. If you missed the episode, you can watch it on catch-up in the VOX Mediathek library.