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Winterports Online Shop Based on Shopware Enterprise
About Amplid GmbH
Few brands on the market love winter sports as much as Amplid. The company was founded in 2005 by snowboard legends Peter Bauer and Anian Thrainer. Using their decades of expe-rience as a pro-riders, they have created something very special: the first brand on the mar-ket with both skis and snowboards. Both the office and production sites are located at the foot of the northerly Eastern Alps – a location that enables immediate testing and fine-tuning of products.
This is what Amplid says!
Among other things, we have achieved this:
Sales increased tenfold within a year
More robust brand presence adapted to the target group
A shop that can be independently managed by the brand
Duration: 4 months
Two brands on a common platform
Shared items between brand appearances
Target Group: Snowboarders and skiers
Multi-country and multi-language shop
Articles with a lot of detailed information
The challenge was to launch a Shopware shop for two brands based on the same technology.
The permanent operation of the shops should be possible for the brand with acceptable effort. This made it clear that the shops had to use their common synergies, but at the same time have a brand-customised appearance from the outside.
The development of the project was turned into a 4-part story as a Shopware flagship project.