A slow fashion Pioneer relies on Shopware 6 - ARMEDANGELS is a pioneer for slow fashion and at the same time, a real trailblazer in the e-commerce sector. The Cologne-based fashion label relies on sustainable, regenerative materials and designs that are preferably timeless as not to have to follow every new trend. They have been selling this timeless fashion for 12 years, mainly via their online shop, and achieve a total turnover of around 40 million euros annually. Today, their fair fashion products can be bought in over 1.000 shops in Europe. But the Cologne-based team started out as a pure online company with only one sales channel - an online shop, through which they still generate a large part of their sales today, although with much more shopping experience and convenience compared to when they started.

"As one of the first large shops to use Shopware 6, we needed a partner who was one step ahead in Shopware 6. We found this with dasistweb. We always feel in safe hands with them - whether it’s the relaunch, or in further development. dasistweb understands our highly complex and demanding processes and tasks. Together, in close partnership, we have created and continue to develop a highly automated, flexible and yet easy-to-use digital e-commerce platform."

Kristof Kruse, System Owner Webshop - ARMEDANGELS
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What we have achieved so far

Successful replatforming from Magento 1.9 to Shopware 6
Deployments with minimal risk and no downtimes
15% Page-Speed Performance Boost
Seamless fusion of CMS and Shopware 6
Much faster and simpler landing page creation without the need for a developer via Shopware Shopping Experience
Increase in turnover by 10%
Increase in (mobile) conversion rate by 10%

Key Facts

Duration months
License Shopware 6 Enterprise
Successful migration from Magento 1.9 to Shopware 6
Fully automated returns and refunds process, including purchase voucher reload and promotion recalculation with refund via payment method used.
Intuitive drag & drop sortable product listing incl. flexible and reusable slots for marketing measures
Purchase vouchers including migration of existing codes
Applicable and flexible donation counter as shopping experience element for supported projects
Mobile first approach for a mobile shopping experience without compromises incl. mobile search
Extension of the Shopware 6 Rule Builder for more flexibility
Individuelle Anpassung des Einkaufswelten-Systems mit zahlreichen Custom Elementen in einem responsive Grid-System


The success of ARMEDANGELS as a pioneer in the field of sustainable fashion, requires special demands on the performance of the shop. Therefore, high performance and stability with high traffic are essential. Another focus was the high degree of automation, which ensures the most efficient handling of transactions. Among other things, we developed a sophisticated and automated refunding for Shopware 6, which can also be used in combination with purchase vouchers and promotions. Content meets commerce is a top priority in the entire shop. ARMEDANGELS wants to have maximum flexibility and autonomy in the maintenance of its brand content, with as few and simple means as possible. For this reason, we have massively individualised the shopping experience in Shopware 6 and at the same time paid attention to the greatest possible usability in content maintenance. In this way, landing pages and content elements can be maintained independently, flexibly and easily, and be played out almost throughout the entire shop - without any support from us as a Shopware agency. Marketing elements must also be included in the product listing. For this purpose, we have developed a visual merchandising function via drag & drop, including simple integration of flexible and reusable slots for marketing messages.

Our services

Beratung (Consulting)
Shopware CMS Erweiterungen
Technisches Konzept
UI/UX - Consulting
Technische Umsetzung

Project progress and
Implementation highlights

At the start of the project in January 2020, we entered into a joint conception phase with ARMEDANGELS. ARMEDANGELS created the UX/UI concept themselves, while the other requirements and specifications, as well as the technical conception and consulting for UX/UI were contributed by our team. The joint conception and coordination took place smoothly, hand-in-hand. Thanks to direct communication via Slack and Figma and a competent team at ARMEDANGELS with short decision paths, there were no delays or difficulties despite the geographical separation.

Since we proceeded in a certain agile way, the concept phase and implementation could be parallelised. In this way, we were able to start implementing the first features as early as February, while the remaining features were still in the conception phase. This enabled ARMEDANGELS to start maintaining the extensive content at an early stage.

The close cooperation with the SEO agency enabled a SEO test phase even before the actual go-live, as well as a comprehensive QA using UserSnap. The SEO agency and test customers were able to create bug reports with the help of UserSnap, and therefore contribute to the speedy optimisation in a structured way.

Particularly noteworthy is the smooth cooperation of the teams on both sides, despite the fact that personal meetings were not possible throughout the whole duration if the project in 2020.