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What we have achieved so far
The success of ARMEDANGELS as a pioneer in the field of sustainable fashion, requires special demands on the performance of the shop. Therefore, high performance and stability with high traffic are essential. Another focus was the high degree of automation, which ensures the most efficient handling of transactions. Among other things, we developed a sophisticated and automated refunding for Shopware 6, which can also be used in combination with purchase vouchers and promotions. Content meets commerce is a top priority in the entire shop. ARMEDANGELS wants to have maximum flexibility and autonomy in the maintenance of its brand content, with as few and simple means as possible. For this reason, we have massively individualised the shopping experience in Shopware 6 and at the same time paid attention to the greatest possible usability in content maintenance. In this way, landing pages and content elements can be maintained independently, flexibly and easily, and be played out almost throughout the entire shop - without any support from us as a Shopware agency. Marketing elements must also be included in the product listing. For this purpose, we have developed a visual merchandising function via drag & drop, including simple integration of flexible and reusable slots for marketing messages.
Project progress and
At the start of the project in January 2020, we entered into a joint conception phase with ARMEDANGELS. ARMEDANGELS created the UX/UI concept themselves, while the other requirements and specifications, as well as the technical conception and consulting for UX/UI were contributed by our team. The joint conception and coordination took place smoothly, hand-in-hand. Thanks to direct communication via Slack and Figma and a competent team at ARMEDANGELS with short decision paths, there were no delays or difficulties despite the geographical separation.
Since we proceeded in a certain agile way, the concept phase and implementation could be parallelised. In this way, we were able to start implementing the first features as early as February, while the remaining features were still in the conception phase. This enabled ARMEDANGELS to start maintaining the extensive content at an early stage.
The close cooperation with the SEO agency enabled a SEO test phase even before the actual go-live, as well as a comprehensive QA using UserSnap. The SEO agency and test customers were able to create bug reports with the help of UserSnap, and therefore contribute to the speedy optimisation in a structured way.
Particularly noteworthy is the smooth cooperation of the teams on both sides, despite the fact that personal meetings were not possible throughout the whole duration if the project in 2020.