Looks like you've accessed the German version of our website but it seems you might speak English.
Do you want to get to the English version of this page?
Do you want to get to the English version of this page?
No, thanks!
Brand- & Fashion Online Shop Based on Shopware Enterprise
About ESCADA
Represented by supermodels such as Linda Evangelista, Claudia Schiffer and Cindy Crawford, loved by stars such as Princess Diana, Kim Basinger and Demi Moore, the ESCADA brand is known all over the world and is regarded as one of the leading women’s luxury fashion labels. Escada stands for a contemporary, colourful and effortless clothing style. In addition to the fashion labels Escada and Escada Sport, accessories, handbags, shoes and jewellery are also marketed. In 2017, turnover was over 100 million euros.
This is what ESCADA says!
Among other things, we have achieved this:
Fail-safe, high-performance and secure e-commerce platform, even under heavy traffic conditions
Future-proof and expandable front-end
High level of automation of data maintenance
Manual requirement for shop maintenance significantly reduced
Significantly reduced susceptibility to errors during new collections
Fast and flexible expandability of payment types
Key Facts
Target Group: Fashion-conscious women
EU and USA businesses as separate entities
Common Technological Platform Technology
Duration: 1 year
Licence: Shopware 5 Enterprise
Search: Enterprise Search
dasistweb Search PowerUp
Personalised Cross-Selling
Fully automated collection staging operation for products and content
Complete integration of Adyen
with a range of payment methods
Automated Refund Process
Fully automated product import to order processing and shipment tracking, including returns management
Fully customised voucher workflow and calculation
Quick Shopping from each Product Box
Technical Facts
Hosting: AWS with EU and US entities
Elastic
ERP EU: SAP
ERP US: Microsoft Dynamics Nav
PIM: Contentserv
Fulfillment EU: ELOG
Fulfillment US: Hermes US
Dockerized
Dev - Test - Stage - Prelive - Production
Automated test pipeline
Challenges
Multi-language, multi-country shop
Own sales for USA and thus completely different technical conditions, but identical admin-istration
Ability to check collection change in advance and then publish everything online at the push of a button
In almost all world markets from Europe to America and Asia
Server for USA traffic locally situated in USA
Our Services
Consultation
UI/UX
Technical Concept
Project Management
Technical Implementation
Interface Development
Quality Management
“For the further development of the online shop, dasistweb developed a convincing concept in consultation with ESCADA. The close and constant exchange, along with the high level of competence of dasistweb are the basis for the technical development of the online business at ESCADA.”