ESCADA

Brand- & Fashion Online Shop Based on Shopware Enterprise - Represented by supermodels such as Linda Evangelista, Claudia Schiffer and Cindy Crawford, loved by stars such as Princess Diana, Kim Basinger and Demi Moore, the ESCADA brand is known all over the world and is regarded as one of the leading women’s luxury fashion labels. Escada stands for a contemporary, colourful and effortless clothing style. In addition to the fashion labels Escada and Escada Sport, accessories, handbags, shoes and jewellery are also marketed. In 2017, turnover was over 100 million euros.

"For the further development of the online shop, dasistweb developed a convincing concept in consultation with ESCADA. The close and constant exchange, along with the high level of competence of dasistweb are the basis for the technical development of the online business at ESCADA."

Andrea Wunschel, Global Head of E-Commerce - ESCADA Online GmbH
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What we have achieved so far

Fail-safe, high-performance and secure e-commerce platform, even under heavy traffic conditions
Future-proof and expandable front-end
High level of automation of data maintenance
Manual requirement for shop maintenance significantly reduced
Significantly reduced susceptibility to errors during new collections
Fast and flexible expandability of payment types

Key Facts

Target Group Fashion-conscious women
Duration 1 year
dasistweb Search PowerUp
Complete integration of Adyen with a range of payment methods
Fully customised voucher workflow and calculation
dasistweb Search PowerUp
EU and USA businesses as separate entities
Licence Shopware 5 Enterprise
Personalised Cross-Selling
Automated Refund Process
Quick Shopping from each Product Box
Common Technological Platform Technology
Search Enterprise Search
Fully automated collection staging operation for products and content
Fully automated product import to order processing and shipment tracking, including returns management

Challenges

- Multi-language, multi-country shop - Own sales for USA and thus completely different technical conditions, but identical admin-istration - Ability to check collection change in advance and then publish everything online at the push of a button - In almost all world markets from Europe to America and Asia - Server for USA traffic locally situated in USA

Our services

Consultation
UI/UX
Technical Concept
Project Management
Technical Implementation
Interface Development
Quality Management