Fashion Online Shop Based on Shopware Enterprise

About ESCADA

Represented by supermodels such as Linda Evangelista, Claudia Schiffer and Cindy Crawford, loved by stars such as Princess Diana, Kim Basinger and Demi Moore, the ESCADA brand is known all over the world and is regarded as one of the leading women’s luxury fashion labels. Escada stands for a contemporary, colourful and effortless clothing style. In addition to the fashion labels Escada and Escada Sport, accessories, handbags, shoes and jewellery are also marketed. In 2017, turnover was over 100 million euros.

Key Facts

Target Group: Fashion-conscious women

EU and USA businesses as separate entities

Common Technological Platform Technology

Duration: 1 year

Licence: Shopware Enterprise

Search: Enterprise Search

dasistweb Search PowerUp

Personalised Cross-Selling

Fully automated collection staging operation for products and content

Complete integration of Adyen
with a range of payment methods

Automated Refund Process

Fully automated product import to order processing and shipment tracking, including returns management

Fully customised voucher workflow and calculation

Quick Shopping from each Product Box

Technical Facts

Hosting: AWS with EU and US entities

Elastic

ERP EU: SAP

ERP US: Microsoft Dynamics Nav

PIM: Contentserv

Fulfillment EU: ELOG

Fulfillment US: Hermes US

Dockerized

Dev - Test - Stage - Prelive - Production

Automated test pipeline

Challenges

Multi-language, multi-country shop

Own sales for USA and thus completely different technical conditions, but identical admin-istration

Ability to check collection change in advance and then publish everything online at the push of a button

In almost all world markets from Europe to America and Asia

Server for USA traffic locally situated in USA

Our Services

Consultation

UI/UX

Technical Concept

Project Management

Technical Implementation

Interface Development

Quality Management

This is what the customer says!

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ESCADA Online GmbH - Andrea Wunschel, Global Head of E-Commerce

“For the further development of the online shop, dasistweb developed a convincing concept in consultation with ESCADA. The close and constant exchange, along with the high level of competence of dasistweb are the basis for the technical development of the online business at ESCADA.”

Our Achievements

Fail-safe, high-performance and secure e-commerce platform, even under heavy traffic conditions

Future-proof and expandable front-end

High level of automation of data maintenance

Manual requirement for shop maintenance significantly reduced

Significantly reduced susceptibility to errors during new collections

Fast and flexible expandability of payment types