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Business- & Fashion Online Shop based on Shopware Enterprise - The traditional company ETERNA, founded in 1863 as a lingerie factory, stands for timeless modern elegance, highest quality and numerous innovations of modern men's shirts and ladies' blouses. With its patented invention of shirt collars made of special fabrics, the company was the first clothing company in the world to be certified with the Oeko-Tex Standard 100 plus and is still the market leader in the field of crease-resistant and non-iron shirts and blouses. As a specialist, ETERNA is able to make full use of its in-depth knowledge of the core product range - a high degree of accuracy of fit, variance in sleeve lengths and variations as well as collar shapes are just a few examples. With high quality cotton fabrics, latest clothing innovations ETERNA asserts itself as a master of business fashion. In 2018 ETERNA sold around 4.4 million shirts, blouses, ties and accessories.