Business- & Fashion Online Shop based on Shopware Enterprise


The traditional company ETERNA, founded in 1863 as a lingerie factory, stands for timeless modern elegance, highest quality and numerous innovations of modern men's shirts and ladies' blouses. With its patented invention of shirt collars made of special fabrics, the company was the first clothing company in the world to be certified with the Oeko-Tex Standard 100 plus and is still the market leader in the field of crease-resistant and non-iron shirts and blouses. As a specialist, ETERNA is able to make full use of its in-depth knowledge of the core product range - a high degree of accuracy of fit, variance in sleeve lengths and variations as well as collar shapes are just a few examples. With high quality cotton fabrics, latest clothing innovations ETERNA asserts itself as a master of business fashion. In 2018 ETERNA sold around 4.4 million shirts, blouses, ties and accessories.

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Among other things, we have achieved this:

Stable shopping platform for high traffic

High turnover shop

Individualisation options for customers through e.g. monograms

Multi-page marketing possibilities for shopware via "campaign slots

High degree of automation

Merging online and offline through e.g. customer loyalty with customer card

Key Facts

License: Shopware 5 Enterprise

Ten countries in four languages

Very strong personalization in all areas

Complete the Look

Monogram stitching

Fit finder

Shirt Configurator

Individual listings and product detail pages tailored to the product group

Customer-Account via Salesforce

Loyalty card program (On/Offline)

Connection of the Eterna Stores (shops)

Speaking SEO-URLs also for filters

Promotion/Kampagnen Modul

Technical Facts

Ready2Wear Integration

In-depth Salesforce Shopware integration as CRM, customer account and loyalty cards, online and offline

A/B Testing for Shopware

Actindo Shopware Integration als ERP

Hosting: Cluster highperformance Shopware Hosting with ScaleCommerce

Flexible media management for shopware with dynamic thumbnail generation on the fly Single "image" version of truth

Our services


UI/UX - Conception, Design

Technical Concept

Project Management

Shopware CMS extensions

Technical implementation

Interface Development

Quality Management