Business- & Fashion Online Shop based on Shopware Enterprise - The traditional company ETERNA, founded in 1863 as a lingerie factory, stands for timeless modern elegance, highest quality and numerous innovations of modern men's shirts and ladies' blouses. With its patented invention of shirt collars made of special fabrics, the company was the first clothing company in the world to be certified with the Oeko-Tex Standard 100 plus and is still the market leader in the field of crease-resistant and non-iron shirts and blouses. As a specialist, ETERNA is able to make full use of its in-depth knowledge of the core product range - a high degree of accuracy of fit, variance in sleeve lengths and variations as well as collar shapes are just a few examples. With high quality cotton fabrics, latest clothing innovations ETERNA asserts itself as a master of business fashion. In 2018 ETERNA sold around 4.4 million shirts, blouses, ties and accessories.

What we have achieved so far

Stable shopping platform for high traffic
High turnover shop
Individualisation options for customers through e.g. monograms
Multi-page marketing possibilities for shopware via "campaign slots
High degree of automation
Merging online and offline through e.g. customer loyalty with customer card

Key Facts

License Shopware 5 Enterprise
Ten countries in four languages
Very strong personalization in all areas
Complete the Look
Monogram stitching
Fit finder
Shirt Configurator
Individual listings and product detail pages tailored to the product group
Customer-Account via Salesforce
Loyalty card program (On/Offline)
Connection of the Eterna Stores (shops)
Speaking SEO-URLs also for filters
Promotion/Kampagnen Modul

Our services

UI/UX - Conception, Design
Technical Concept
Project Management
Shopware CMS extensions
Technical implementation
Interface Development
Quality Management