Furniture Online Shop Based on Shopware

About GO IN GmbH

For more than 40 years, GO IN GmbH has specialised in functional and design-oriented ca-tering furniture. The company now employs around 140 employees across Europe and offers a unique range from a variety of modular furniture collections. Alongside an enormously wide range of chairs, tables, bar stools, upholstered furniture, and bench systems, GO IN offers its customers competent support in all furniture aspects. In addition to a showroom in the centre of Landsberg, GO IN also has large-scale exhibition spaces in Berlin, Vienna and Paris and participates in over 50 trade fairs annually.


Responsive image Responsive image

This is what GO IN says!

Responsive image
GO IN GmbH - Nicolaus Forster, Senior Digital-Marketing Manager

“In addition to the long-term reliable support and further development of our website, we were able to win the Shop Usability Award in a very successful joint project with dasistweb. dasistweb provided excellent technical support and assisted us with the design themes. A complex configurator and 3D spatial planner were implemented, which is continuously be-ing developed and new features added.”

Key Facts

Target Group: B2B/Gastronomy in all sizes

Shopware 5 Enterprise

Duration: 10 months from kick-off to go-live

Illustration of the European sales strategy by country, incl. subsidiaries

In-house developed recommendation engine tailored to meet the highly individual product range

Industry-standard product configurator with 360° real-time preview for over 8 million prod-uct variants

Connection to 3D spatial planners with sale of whole configuration via Shopware

Real-time availability and shipping cost calculation

Customisable product data sheet for resellers (logo, prices, etc.)

Country-specific presentation of, for example, exhibitions and catalogues

One of the three most innovative online shops of 2018 - according to Shoplupe

Top 5 Internet World Shop Award B2B 2016

Usability Award 2015 and 2018

Technical Facts


ERP: 2020 Inside


Email: Salesforce Integration

Search: dasistweb Powerup

Fully automated deployment pipeline from build to unit and automated front-end tests to blue-green deployment


Shopware system with 70 countries in 3 languages in 12 sales territories

Update-enabled high-performance system for over 8 million product variants

Inspire customers for result, but not overwhelm them

CRM, ERP, PIM and online shop had to be developed simultaneously and implemented on the same day

Development of a customisable theme based on conversion of the CI shortly before go-live

Our Services



Technical concept, incl. data structure and process definition

Project Management

CMS Optimisation

Technical Implementation

Interface Development

Quality Management