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Furniture Online Shop Based on Shopware
About GO IN GmbH
For more than 40 years, GO IN GmbH has specialised in functional and design-oriented ca-tering furniture. The company now employs around 140 employees across Europe and offers a unique range from a variety of modular furniture collections. Alongside an enormously wide range of chairs, tables, bar stools, upholstered furniture, and bench systems, GO IN offers its customers competent support in all furniture aspects. In addition to a showroom in the centre of Landsberg, GO IN also has large-scale exhibition spaces in Berlin, Vienna and Paris and participates in over 50 trade fairs annually.
Awards
This is what GO IN says!
Key Facts
Target Group: B2B/Gastronomy in all sizes
Licence:
Shopware 5 Enterprise
Duration: 10 months from kick-off to go-live
Illustration of the European sales strategy by country, incl. subsidiaries
In-house developed recommendation engine tailored to meet the highly individual product range
Industry-standard product configurator with 360° real-time preview for over 8 million prod-uct variants
Connection to 3D spatial planners with sale of whole configuration via Shopware
Real-time availability and shipping cost calculation
Customisable product data sheet for resellers (logo, prices, etc.)
Country-specific presentation of, for example, exhibitions and catalogues
One of the three most innovative online shops of 2018 - according to Shoplupe
Top 5 Internet World Shop Award B2B 2016
Usability Award 2015 and 2018
Technical Facts
PIM: EPIM 4
ERP: 2020 Inside
CRM: eGECKO
Email: Salesforce Integration
Search: dasistweb Powerup
Fully automated deployment pipeline from build to unit and automated front-end tests to blue-green deployment
Challenges
Shopware system with 70 countries in 3 languages in 12 sales territories
Update-enabled high-performance system for over 8 million product variants
Inspire customers for result, but not overwhelm them
CRM, ERP, PIM and online shop had to be developed simultaneously and implemented on the same day
Development of a customisable theme based on conversion of the CI shortly before go-live
Our Services
Consultation
UI/UX
Technical concept, incl. data structure and process definition
Project Management
CMS Optimisation
Technical Implementation
Interface Development
Quality Management
“In addition to the long-term reliable support and further development of our website, we were able to win the Shop Usability Award in a very successful joint project with dasistweb. dasistweb provided excellent technical support and assisted us with the design themes. A complex configurator and 3D spatial planner were implemented, which is continuously be-ing developed and new features added.”