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Premium Brandshop based on Shopware 5 Enterprise
Pally'Hi stands for functional outdoor clothing made from merino wool with a contemporary streetwear aesthetic, but also for a whole lot of passion. The four-time Snowboard World Champion and company founder Peter Bauer believes in an considered approach and sus-tainability. Pally'Hi is a premium brand with a casual, urban style. This is also reflected in the online shop.
From the brand intro by PB: Pally'Hi is the brainchild of company owner Peter Bauer. His vision: functional outdoor cloth-ing made from merino wool with a contemporary streetwear look. Peter and his team tasked themselves with replacing the often repeated, unsurprising "expedition" look of me-rino clothing with casual everyday products suitable for everyday use. Pally'Hi stands for state-of-the-art cuts with an attention to detail, high-quality materials and the best wearing comfort.
This is what Pally'Hi says!
Among other things, we have achieved this:
Successful online launch of the new brand
More robust brand presence adapted to the target group
A shop that can be independently managed by the brand
Target Group: B2C quality and style-conscious
Duration: 3 months
From kick-off to go-live
Licence: Shopware 5 Enterprise
Two brands on a common platform
Common items between brand appearances
Multi-country and multi-language shop
The challenge was to launch a Shopware shop for two brands based on the same technology.
The permanent operation of the shops should be possible for the brand with acceptable ef-fort. This made it clear that the shops had to use their common synergies, but at the same time have a brand-customised appearance from the outside.
The development of the project was turned into a 4-part story as a Shopware flagship pro-ject.