Fashion Online Shop Based on Shopware Enterprise

About Sportalm Kitzbühel

The Sportalm brand is positioned in the upper price segment and is particularly well known for its costumes and apparel. The company has been presented with several awards, such as GQ Brand of the Year and the Austrian State Coat of Arms. With almost 700 employees and 60 million euros in sales, the brand reflects the special attitude towards life in Kitzbühel, despite its internationality. For women who love Sportalm, originality and sophistication come together quite naturally. This creates unique, high-quality and authentic clothing with great attention to detail.

Key Facts

Target Group: B2C for quality and fashion-conscious customers

Duration: 7 months

Licence: Shopware Enterprise

New Shopware modules:
Shop the look with a wide range of integration capabilities

In-house developed Shopware modules, such as Store Finder, Social Media Integration, Company History

Highly configurable header menu

Automated flag management for badges

In-house developed availability system for collections

Automated article management for collection changes

Sales price manager for corner pricelists and automated reductions within Europe and dif-ferent currencies at the touch of a button

Technical Facts

ERP: AS400

VHS System: Blisstribute

Two-stage article hierarchy

4-stage care management (ERP, VHS, Shop (manual), Shop (automated))

Search: Enterprise Search + dasistweb Powerup

E-mail Marketing: Cleverreach

Challenges

Developing a highly representative result for a luxury brand

Efficient budget management

Creating an automated collection management system

Taking the inventory availability model for a luxury brand into account

Comprehensive consulting services for technical implementation and data processing

Logging automated article activities

Our Services

Consultation

UI/UX

Technical Concept

Project Management

CMS Optimisation

Technical Implementation

Interface Development

Quality Management

Our Achievements

Successful introduction of Shopware

Significantly reduced administrative burden

Creation of flexible options for emotionally representing the brand