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European Accessibility Act
Is your shop accessible?
Since June 28, 2025, the European Accessibility Act (EAA) has been legally binding – and it also applies to many online retailers. The EU directive requires providers of digital products and services to make their offerings accessible. This is especially relevant for online shops that sell directly to consumers.
Do you run an online shop? Then we should now check together whether your shop is accessible – and what you can do if it isn't.
What is the European Accessibility Act?
The EAA requires companies to design their digital offerings in a way that makes them accessible to people with disabilities.
For shop owners, this means specifically:
What happens if your shop is not accessible?
Legal risks: warnings, fines, or lawsuits from organizations
Abandoned purchases: people with disabilities may not be able to use your shop
Reputation loss: inclusion is now a competitive factor
Lost target groups: 15–20% of the EU population live with a disability
10-Point Check:
Is your online shop accessible?
Answer each question with "Yes" or "No" for yourself:
Your evaluation:
8–10× Yes: Very good! Your shop is already in a good state.
4–7× Yes: You should optimize specifically – the EAA is already in effect.
0–3× Yes: Immediate action is needed – get advice now.
Conclusion
Accessibility in e-commerce is no longer optional – it’s mandatory. The EAA has been in effect since June 2025 and applies to you if you run an online shop.If your shop is not accessible, it doesn’t mean you have to start from scratch. Many measures can be implemented step by step – and accessibility often brings UX improvements and conversion benefits.
An accessible shop means: more users, better usability, more sales. Take the first step now – we’re here to help.
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