Celebrated for its appearance
on the German version of Dragon’s Den:


CLEW – the no-compromise step-in binding system.
Designed by a young start-up from Munich on a mission to make snowboarding easier and more attractive for everyone with its patented binding.

CLEW stands for Clever and New: we unite precision with freedom, and creativity with style. Our binding is the only one on the market to combine all the advantages of tried and trusted buckle systems with the convenience of a quick and easy step-in design.

The first Showpare 6 shop The first Showpare 6 shop

What CLEW says

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CLEW GmbH - Jakob Schneider – product developer and founder

‘Our appearance on DHDL (the German version of Dragon’s Den) placed special requirements on our online shop. Not only did we need an appealing online presence; the site also had to be sustainable and scalable in order to cope with a high number of visits. We’re very glad we opted to work with dasistweb, who proved to be an extremely capable and reliable partner.’

Among other things, we have achieved this:

created the world’s first Shopware 6 shop

passed the (primetime) live TV performance test

launched an avant-garde sales platform for start-ups

established the basis for internationalisation

conceived high-end branding

introduced a fully automated sales process

Key Facts

Target group:

Duration: 3 months
from kick-off to launch

The world’s first Shopware 6 shop

Appearance on the German
version of Dragon’s Den (DHDL)

Single product shop

High-performance optimisation

Optimised for heavy loads –
together with root360.de

Top-notch product presentation

What we offer

Customer advice


Technical concepts

Project management

CMS optimisation

Technical implementation

Interface development

Quality management