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Celebrated for its appearance on the German version of Dragon’s Den:
CLEW
CLEW – the no-compromise step-in binding system.
Designed by a young start-up from Munich on a mission to make snowboarding easier and more
attractive for everyone with its patented binding.
CLEW stands for Clever and New: we unite precision with freedom, and creativity with style. Our
binding is the only one on the market to combine all the advantages of tried and trusted buckle
systems with the convenience of a quick and easy step-in design.


What CLEW says

Among other things, we have achieved this:
created the world’s first Shopware 6 shop
passed the (primetime) live TV performance test
launched an avant-garde sales platform for start-ups
established the basis for internationalisation
conceived high-end branding
introduced a fully automated sales process
Key Facts
Target group:
B2C
Duration: 3 months
from kick-off to launch
The world’s first Shopware 6 shop
Appearance on the German
version of Dragon’s Den (DHDL)
Single product shop
High-performance optimisation
Optimised for heavy loads –
together with root360.de
Top-notch product presentation
What we offer
Customer advice
UI/UX
Technical concepts
Project management
CMS optimisation
Technical implementation
Interface development
Quality management
‘Our appearance on DHDL (the German version of Dragon’s Den) placed special requirements on our online shop. Not only did we need an appealing online presence; the site also had to be sustainable and scalable in order to cope with a high number of visits. We’re very glad we opted to work with dasistweb, who proved to be an extremely capable and reliable partner.’